NON-FINANCIAL LEVERS FOR ENSURING THE EFFICIENT USE OF PERMANENT WORK IN THE CONTEXT OF DIGITAL ADAPTATION OF BUSINESS PROCESS MANAGEMENT

Abstract

Topicality. The current stage of development of the world economy is characterized by the large-scale implementation of digital technologies in various sectors and types of economic activity. Digital innovation, being a fundamental driving force of systemic transformations in the economy, not only leads to the emergence of new products and services, but also creates opportunities for the implementation of innovative business models, can contribute to a significant increase in efficiency in both the public and private sectors. In the process of implementing digital technologies, domestic business structures get the opportunity to make fundamental changes to business methods, test new technologies in practice, and ultimately increase productivity. However, in business practice, they may face barriers to the implementation of such technologies due to the widespread lack of financial and human resources and the need to support the digital transformation process. This means that the bodies responsible for the development and implementation of economic policy in the state should play an important role in creating a favorable environment for such business structures, which will allow them to start their digital transformation. The above requires the development and implementation of certain mechanisms and levers to support such transformations.
 Aim and tasks. The purpose of this work is to develop recommendations on ways to expand the possibilities of using non-financial levers to ensure the effective digital transformation of Ukraine.
 Materials and Methods. The theoretical basis of this scientific work consists of the best practices of state and non-state support for digital adaptation of business processes of the real sector of the economy, which are given in works of a theoretical and practical nature. To carry out this scientific work and achieve the set goal, the article uses methods of graphic interpretation of the results of analysis and generalization, methods of monographic analysis, and synthesis.Research results. As a result of the research, it was established that the current stage of development of the world economy is characterized by the large-scale implementation of digital technologies in various sectors and types of economic activity. It is noted that digital innovations, being the fundamental driving force of systemic transformations in the economy, not only lead to the emergence of new products and services, but also create opportunities for the implementation of innovative business models, can contribute to a significant increase in efficiency in both the public and private sectors. It is substantiated that in the process of implementing digital technologies, domestic business structures get the opportunity to make fundamental changes to business methods, test new technologies in practice, and ultimately increase productivity. Non-financial incentives for digital adaptation of business processes in the real sector of the economy have been identified. It was concluded that not all entrepreneurs have sufficient skills and knowledge in the field of digitalization, which may limit their opportunities for effective business. It has been established that some of the adopted legislative acts, strategic programs and initiatives are already morally outdated or have lost their relevance and require updating in accordance with the global challenges and opportunities of the digital economy. It was concluded that it is important to create uniform rules of the game for digital innovation by adopting relevant international technical standards for digital equipment and digital services. The need to create institutions and procedures aimed at solving digital security problems, preparing for protection against cyber-attacks, fighting cybercrime, and increasing general trust of the population in digital ecosystems, which is the basis of the digital economy, is substantiated. It has been proven that an important aspect of the introduction of digital technologies is the formation of society's motivation to use digital technologies, which largely depends on the availability of digital technologies, the development and functioning of infrastructure, the implementation of state programs and platforms for the digitalization of all spheres of social and economic life. Reasonable non-financial levers for ensuring effective digital adaptation of business processes in the real sector of the economy. Proposed directions for expanding the possibilities of using non-financial levers to ensure the effective digital transformation of Ukraine.
 Conclusion. The above made it possible to form a number of recommendations to the bodies responsible for the development and implementation of economic policy, regarding the expansion of the possibilities of using various tools to ensure effective digital adaptation of business processes of the real sector of the economy of Ukraine.