Abstract
The implementations of halal concept into supply chain management have received great attention due to the increasing demand for halal products. It is necessary for manufacturers to establish firm’s strategic orientation includes supply chain orientation and market orientation to sustain firm competitiveness in emerging halal market. Therefore, this study aims to conduct a systematic literature review to identify the state of the art of the halal studies in supply chain area. The review protocol was involving 249 research articles. Based on a review of previous studies, this paper improves the existing framework of the halal supply chain by incorporating strategic orientation and halal’s firm performance. Therefore, this paper contributes the strategic approach to preserving the integrity of halal while sustain the firm performance.
Highlights
The terminology of halal becomes popular among Muslims and non-Muslims due to its labeled as the new symbol of quality in products and services
Summary and Future Work This study aimed to highlight the important construct of halal Supply chain management (SCM), aligned with strategic orientation approached based on RBV theory and its impacts towards firm’s performance
This study is the pioneer in incorporating RBV perspective towards the halal SCM management enhance and broaden the body of knowledge of halal study
Summary
The terminology of halal becomes popular among Muslims and non-Muslims due to its labeled as the new symbol of quality in products and services. Understanding resources and capacity to implement halal practice in supply chain management and to ensure the firm performance and sustainable growth may depend on firm’s orientation towards halal and SCM issue. It is important to know the impact of halal firm’s strategic orientation towards firm’s performance since Talib, Hamid, & Chin (2015) mention that the halal firms have a limitation in term of skill and knowledge in implementing halal certification. It is essential to note that this is the first study using systematic literature review in assessing the importance of strategic orientation in halal SCM and firm performance. This study contributes significantly to the knowledge gap as well as halal industry practitioners by providing a foundation for implementing halal supply chain management in an effort to increase firm efficiency through the identification of strategic orientations possessed. In which country the publication/research was carried out? Which industries are the subjects to the publication?
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