Abstract
Problem statement: Non-business EC is a relatively new research niche in the general e-commerce stream. Application of e-commerce by profit oriented organization already become bread and butter but still limited applied in non-business sectors such as academic institutions (as in the present study), non-profit organizations, religious organizations and government agencies. Nowadays e-commerce becomes crucially essential in reducing their expenses and improving their operations. Therefore, application of this new innovation should enhance to no non-business sectors to be livelier. Understanding the key factors of facilitating and adopting the e-commerce in non-business are still need to enrich in particularly within Malaysian context. A field survey was conducted to determine key factors that facilitate the adoption of non-business EC in Malaysian Universities. Approach: One main focus of IT implementation research has been to determine why people accept or reject new technology. The current research will explore why Non-business institutions will accept or reject e-commerce. Since e-commerce adoption decision is a strategic one, a comprehensive list of potential facilitators and non-facilitators for the strategic use of information technology was derived from past research. Thus factors used as the basis for collecting data from 65 schools, centers and units from 5 public universities in Kota Kinabalu and Kuala Lumpur. These data were factor-analyzed to determine the key underlying dimensions of facilitators. On the basis of the resulting 5 dimensions namely, relative advantage, network orientation, information efficiency, innovativeness and competitiveness, regression analysis was done to determine the impact of the 5 dimensions on adoption. Results: They suggest that relative advantage, network orientation and information efficiency are the most important facilitators to the used of e-commerce in non-business sectors. Inhibitors were not estimated eventually, as there were no non-users among the respondents. Conclusion: The results implies the non-business sectors should look into advantages, network orientation and information efficiency as a strategic based for implementing e-commerce in more effective manner to achieve their goals.
Highlights
As we enter the second millennium, we experience one of the most important changes in our lives-the move to an Internet-based society (Lucian and de Farias, 2009)
Details of the results show that there is marginal E-commerce can be immense benefits to both suppliers relationship between relative advantage (t-value = 1.85; and consumers of products and services based on its p-value
The results shows that network orientation and information efficiency have significant relationship with e-brochure adoption
Summary
As we enter the second millennium, we experience one of the most important changes in our lives-the move to an Internet-based society (Lucian and de Farias, 2009). One of the most significant changes is in the manner business is conducted especially in how the marketplace and commerce is managed. Electronic commerce ( e-commerce) describes the manner in which transactions take place over networks, mostly the Internet. It is the process of electronically buying and selling goods, services and information. E-commerce could be classified based on the nature of transaction. Turban et al (2008) distinguished the following types: E-commerce could be classified based on the nature of transaction. Turban et al (2008) distinguished the following types:
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