Abstract
ABSTRACT Before the COVID-19 pandemic, clubs in Big Five leagues enjoyed unstoppable growth in their revenues, largely due to increases in media rights. In contrast, clubs outside the Big Five have much weaker financial capabilities and cannot rely solely on income from media rights, so they use the transfer market to increase their revenues and develop a competitive advantage. In the present study, we examined five Swiss Super League clubs’ transfer market strategies from a resource-based perspective to determine the competitive advantages they gain and the importance of transfers to their economic models. Combining data between 2015 and 2020, with semi-structured interviews, we analysed the competitive advantages these clubs developed thanks to the interaction between resources, capability, luck, and market asymmetries. Our results revealed three types of clubs and help fill a research gap, as this issue has barely been addressed in studies on the research-based view or on sports teams.
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