Abstract
The watching eyes effect has been hotly debated in recent years. Interestingly, field studies often reveal strong effects of eye images on various forms of prosociality. Here, we explored the watching eyes effect on prosociality - in terms of lost letter return rates. We conducted three field experiments, in which we dropped a total of 540 letters in 13 different neighborhoods in the Netherlands (six of high SES and seven of low SES). The envelopes had printed stylized eyes, flowers (or no logo, for Experiments 1 and 2). Combined analysis of all three experiments revealed no significant effect of eye images on lost letter return rates. There was also no interaction between eyes and SES but also no main effect of SES levels on lost letter return rates. Overall, these null results suggest that minimal cues to being watched may not be that powerful in promoting forms of prosociality that entail a certain cost and do not have obvious benefits for the individual, such as return of lost letters.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.