Abstract
Binary communications represent the world as a place of polar opposites. Such conceptions of reality, although not uncommon in Western thought, take on a heightened importance when political leaders employ them in a concerted, strategic discourse in a mass media environment. With this in mind, this research offers a conception of binary discourse and uses this as a foundation to examine (a) the use of binaries by U.S. President George W. Bush in 15 national addresses, from his inauguration in January 2001 to commencement of the Iraq War in March 2003, and (b) the responses of editorials in 20 leading U.S. newspapers to the president's communications.
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