Abstract
This paper examines the possibilities for moving a print journal to Diamond Open Access electronic publication. It uses a case study of a mature academic publication, the John Donne Journal, to explore options for a transition that retains a print version of the journal—and thus its institutional and individual subscribers—while at the same time establishing a fully Open Access electronic version. Informed by a survey-based assessment of the interests and values of the membership of the John Donne Society (the journal's issuing body) and by a brief survey of the state of Open Access journal publication in Renaissance Studies, this paper then examines the means by which other journals have achieved electronic publication and the remaining options for sustainable (i.e. funded) Open Access journal publication. It ends by proposing an independent ('hipster') model for the John Donne Journal that leverages the print form as an asset and basis for approaching subscribing libraries to join the journal as continuing subscribers and partners in Open Access publication.
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