Abstract
This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram—a platform that is centered around images—when engaging in interaction with their followers on the platform. The focus is on political parties' use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties' use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers, and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation are also not enhanced by the images.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
