Abstract
The rapidly growing wine industry in the Ningxia region of north-central China had 35,300 ha of wine grapes and 184 registered wineries as of mid-2016. Ningxia's mission is to develop a sustainable wine industry based on small-scale producers and high-quality products in order to distinguish itself from other key regions in China. Government measures over the last two years have included diversifying grape varieties, encouraging vineyard mechanization, awarding cash to medalists in renown wine competitions, subsidizing international wine cooperation and education programs, and promoting local producers through Ningxia wine centers in major Chinese cities. These efforts have significantly improved wine quality, lowered costs and raised Ningxia's image as a region. The good reputation of Ningxia wine is now spreading from the trade to general consumers.
Highlights
China is both an important wine producer and wine market
The Ningxia wine industry has quickly developed over the past decade and reached 35,300 ha of wine grapes by the end of 2015
From 2010 to 2015, 4,000 ha of new wine grapes were planted per year on average, whereas 1,300 ha is expected for 2016
Summary
China is both an important wine producer and wine market. According to OIV statistics for 2015, China ranked ninth worldwide in production, with 11 million hl, and fifth as a market [1]. The Chinese wine industry faces challenges from evolving consumer tastes and competitively priced imports. It faces challenges in terms of growing conditions. China has a continental climate with a short autumn that affects ripening potential and harvest options This situation, and traditional sales strategies focused on heavy marketing and personal connections rather than product quality, resulted in wines that were typically poor by international standards. The cold dry winters of northern China necessitate burying vines in the autumn and uncovering them in the spring, tasks that represent about 30% of production costs and can damage the plants These quality and cost issues, paired with low c The Authors, published by EDP Sciences. The mission is to become a world-renowned wine region
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