Abstract
ABSTRACT This study examines the negative effects of COVID health and safety protocols implemented by theme parks in the context of the ‘new normal’ (summer 2021) on the number of visitors the park has received and their (dis)satisfaction levels. The study uses actual content analysis from 1,142 online reviews from two different time periods (before and after the COVID-19 pandemic), obtained from TripAdvisor, for a cross-country analysis. Results from analysis of variance and linear regression models show that dissatisfaction has rocketed since the pre-COVID era. Reasons for this dissatisfaction differ among parks, indicating that there may be different ways in which tourist agents can deal with these COVID protocols, ways that may be more or less successful in terms of improving consumer satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
