Abstract
This paper will discuss an opportunities to venture into night market business especially to the beginner or young entrepreneur. Despite of been quoted by many scholars, among the barriers to enter into new business is capital or investment constraint. The night market or `pasar malam’ was an option to change perception of requirement sufficient capital investment, time and location of business, thus enabling a significant segment of Malaysian society, especially those in the lower income group and youngsters, to involve in business. The night market will expose to the tough environment of business and consequently gain them invaluable experience in running a business. This exploratory study will describe the prospect of the night markets in business environment and also the main intention of the researcher to highlight the profitability (in terms of sales) of the night market activities.
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