Niewiedza, cynizm i zniechęcenie. Trzy fazy nowoczesności i ich formy ideologiczne

Abstract

The first part of the paper follows Shoshana Zuboff The Age of Surveillance Capitalism and presentsthree stages of Modernity. The third stage, surveillance capitalism itself, is then expandedwith Nick Srnicek’s concept of platform capitalism. The second part of the paper interprets SlavojŽižek’s traditional / cynical ideology distinction as a kind of historical sequence. Subsequently,we propose the third form of ideology that relies on post-truth. We argue that three stages ofModernity match three dominant forms of ideology. Juxtaposed together they may help to forma matrix containing stages of modernity, forms of ideology and subject responses. In the finalparagraphs we argue that such a matrix is a good resource to analyze critical potential of popculturalartifacts.