Abstract
AbstractDigital technologies are changing our understanding of ethical emulation. In this article, Matthew Dennis proposes that some social media technologies have given rise to a strikingly new set of ethical ideals, often concerned with the ideal of self‐cultivation. While there is relatively little philosophical discussion of these kinds of ideals, Dennis suggests that scrutiny of Friedrich Nietzsche's ethical philosophy offers a guiding account of why the ideal of self‐directed character change is important. He concludes by speculating on how the digital affordances of social media technologies will change the way in which ethical exemplars influence future generations.
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