Abstract
ContentsIntroduction: Nickelodeon and the Business of Fun Heather HendershotI Economics and Marketing1 Nickelodeon Grows Up: The Economic Evolution of a Network Norma Pecora2 A Kid's Gotta Do What a Kid's Gotta Do: Branding the Nickelodeon Experience Kevin S. Sandler3 Satisfaction Guaranteed! Nick at Nite and TV Land's Adult AttractionsSusan MurrayII The Production Process4 The Early Days of Nicktoons Linda Simensky5 You Dumb Babies! How Raising the Rugrats Children Became as Dif?cult as the Real Thing Mimi Swartz6 Diversifying Representation in Children's TV: Nickelodeon's Model Ellen Seiter and Vicki Mayer7 Interview with Geraldine Laybourne Henry JenkinsIII Programs and Politics8 Ren & Stimpy: Fan Culture and Corporate Strategy Mark Langer9 Nickelodeon's Nautical Nonsense: The Intergenerational Appeal of SpongeBob SquarePants Heather Hendershot10 We Pledge Allegiance to Kids: Nickelodeon and Citizenship Sarah Banet-WeiserIV Viewers11 Watching Children Watch Television and the Creation of Blue's Clues Daniel R. AndersonAbout the Contributors Index
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