Abstract
This paper is based on an action research project which examined opportunities for small Caribbean firms to access high value-added, specialty niche markets in Canada and the USA. The project was conceived in the context of the Caribbean’s need to compete in globalized markets, and the results are intended to provide practical guidance for small business managers. The paper provides examples of niche markets, develops a model of the producer/market link, and discusses the role of various players in the market side of the model. Based on the results, recommendations are made for business owners and managers, and for public policy, to enhance the process of assessing and accessing high margin niche markets.
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