Niche firms, mass markets, and income across countries: Accounting for the impact of entry costs

Abstract

I develop a model of monopolistic competition in which I distinguish between niche markets and mass markets, in the spirit of Holmes and Stevens, 2014. Firms choose between entering a small niche market with high markups or a large mass market with low markups. Entry costs and other distortions have a much greater impact on output in the niche market as the gains to specialization are high, relative to the mass market where varieties are highly substitutable. Calibrated to match data from U.S. manufacturing, the model generates an elasticity of total factor productivity with respect to entry costs almost twice that in a model that abstracts from heterogeneous markets. I use data on entry costs across countries to show entry costs alone can account for 23 percent of the cross-country variation in income per worker.