Abstract

The study is aimed at assessing the effectiveness of the linkage models in producing and consuming of the specialty and aromatic rice based on the VietGAP standardization. It was relied on the action research approach, from rice variety selection to rice product consumption, conducted at three agricultural cooperatives in the Mekong Delta. The primary data was collected through the structured questionnaire interviews with 64 experimental members of the pilot agricultural cooperatives and 95 surrounding conventional farmers. Research results show that the linkage models based on the VietGAP standardization gained more profit than the conventional models, of which the open model has the highest net income (34.9 million VND/ha), then the semi-linkage model (24.1 million VND/ha) and the closed linkage model (17.3 million VND/ha). The “bonus price” of rice produced by the linkage models is relatively modest (+100 VND/kg); therefore, agricultural cooperatives have selected more open models in order to adapt to the context of rice production and consumption. Through the action research approach, capacity of members and managerial boards of the farm cooperatives were enhanced; and these enhancements helped them apply the standardized production codes which were used to develop contract farming and to adapt to diverse demand of qualified rice markets.

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