Abstract
AbstractThis paper looks at two very similar efforts by indigenous communities to develop a tourist attraction based on their own culture and to market it in two very different environments: California and Mexico. Both groups have been displaced from their traditional areas, are being advised by a woman consultant and are expecting women community members to provide cultural performances and crafts for sale to visitors. Unlike the NGOs involved, the communities see this tourism activity as a reclamation and reaffirmation of a culture that has been almost lost, rather than as an exercise in local economic development. Copyright © 2002 John Wiley & Sons, Ltd.
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