Abstract

This chapter examines characteristics of non-fungible tokens (NFTs) and factors of perceived consumer value that influence the intention to purchase NFT sports collectibles. It further offers recommendations through which NFT experiences can be enhanced for collectors. The role of NFT sports collectibles is introduced in the context of the internet of things and internet of value before defining NFT characteristics and consumer value factors relevant to this study. The respective conceptual model is then analyzed and discussed. The main findings explain that NFT characteristics including scarcity, uniqueness, aesthetics, and functional utility have no direct effect on the purchase intention for NFT sports collectibles. However, they have a significant and positive influence on the purchase intention when mediated through consumer values like the enjoyment of collecting NFTs, the creativity stimulated from assembling a digital collection, and the social relationships that can be fostered with other collectors.

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