Abstract

The purpose of the article is to explore the impact of NFT on digital art and its significance for culture in general. The research methodology is based on the application of the dialectical method, which makes it possible to reveal the specifics of creating digital works of art in symbiosis with blockchain technologies. The scientific novelty of the obtained results lies in the clarification of the transformed functions of digital art under the influence of NFT: attention is paid to contemporary art, the study of digital trading platforms as a cultural phenomenon and the formation of a special space of communication between artists. Conclusions. The works of art that are created using NFTs are characterised, and a description of the new trend of modern crypto-art is given, which is digital art that is treated as physical art due to the ability to prove the ownership of the work. The possibilities and limitations of the development of the NFT market are indicated. Therefore, the NFT market can become the engine of modern art, as it creates a balance between art and technology. It has been determined that under the influence of modern technologies and NFT, culture is changing, including digital art as a direction in culture. Digital art in combination with blockchain technologies forms a specific cultural practice, is dependent on the development of technology and responds to the Internet not only as an environment, but also as a technologically dependent, socio-cultural, political, and economic ecosystem that broadcasts cultural codes.
 Key words: digital art, NFT market, NFT (non-fungible token), blockchain technology.

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