Abstract
With the introduction of digital fashion, the scope of fashion, which had previously been recognized as only a physical consumption, began to expand to include virtual content, and an NFT fashion platform that purchases virtual fashion content as digital assets and broadcasts transactions was developed. The purpose of this study is to derive the current status, participation type, characteristics, and pursued value of the NFT fashion industry through case analysis and to analyze the possibilities of the NFT fashion industry from the perspective of sustainability, which is a limitation of the traditional fashion industry. According to analysis, NFT fashion industry participation types are classified as follows: NFT fashion makers, NFT fashion platforms, general NFT platforms, NFT fashion collections, and NFT fashion collaboration. The findings of this study can be used as both basic data to understand the structure of the traditional fashion industry and NFT fashion industries as well as basic data for individuals and brands looking to enter the NFT fashion market.
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