Abstract

Recently, NFT, an irreplaceable token called convergence art that combines digital technology and art, is attracting attention in the field of design and art. The purpose of this study is to analyze NFT technology-based digital works that are rapidly growing along with rapid demand for IT technology through issues of the times, the development of cryptocurrency blockchain technology, and the trend change in the art market through text mining. As a method of research, text mining is conducted by setting the last year as a collection period from March 2021 to February 2022, when NFT grew the most rapidly using TextStom of Big Data tools. As a result, first, it was confirmed that works, sales, metaverse, and media, which are major controversial keywords in the NFT field reviewed in previous studies, are the main keywords that provide the foundation of potential means in planning NFT technology-based digital works. Second, NFT's "coin", "sales", "game", "metaverse", and "work" keywords showed that NFT art was provided in the form of a metaverse, or was considered to be the value of content creation in the form of a game or brand character. Third, it can be seen that it is considered as a new platform closely related to NFT digital work creators, such as guaranteeing intellectual property rights in virtual exhibitions related to copyrights in the nature of blockchain and securing accessibility to digital works. Fourth, although it was a small proportion in word sentiment analysis, it was found that NFT could cause financial losses in terms of negativity, and art or profits as investment products had a bubble in market prices, so it was necessary to be cautious. Starting with the analysis map proposed in this study, it is hoped to be helpful as current status data that can be referred to when constructing digital works based on NFT technology.

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