Abstract
Dow Jones Announces News/Retrieval Service; Now Sees Itself as “Retailer” of Information. When a data base producer decides it is time to enter the on‐line era, it most frequently choses to do so by forming a “partnership” with one or more of the existing on‐line vendors‐companies such as SDC, Lockheed, or BRS‐which have existing computer facilities as well as marketing and educational programs.
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