Abstract
For sports actors, social media provide the opportunity to bypass sports journalism's gatekeeping function and to disseminate sports-related information to target groups directly. Thus, social media have been conceptualized as a competitor to journalism. We argue that the relation is much more diverse. We differentiate between competitive, integrative, and complementary facets of the relationship between sports journalism and social media. Our study focuses on complementarity and analyzes how far social and mainstream media serve as sources for each other. Therefore, we combine an online survey among 122 German sports journalists, an analysis of the Twitter networks of German sports journalists during the Winter Olympics 2014, and a content analysis of the most popular news items in social media. Results suggest that sports journalists perceive social media accounts of athletes as beneficial news sources, especially to gather inside information. Huge sports events influence the social media activities of sports journalists as they tend to have stronger connections to athletes at these times. Whereas social media appear to be significant sources for sports journalism, sports media content receives little attention in social media. However, our results indicate that sports journalism and social media indeed maintain a complementary relation.
Published Version
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