Abstract
The issue of journalistic functions fulfillment by the modern mass media is considered. The authors examined a number of news reports in socio-political online media and found some cases where the classic functions of journalism such as informing and controlling were substituted by PR functions. The content analysis revealed an alarmingly large number of pseudo journalistic reports, which mainly aimed to create and maintain a positive image. The reason why journalism is losing its value is the lack of professionals representing the public interest. The analysis shown a high number of publications, based on (practically unchanged) press releases, that is common to a number of media and clearly illustrates the unprofessionalism of the authors of pseudo news. The regional media have to monetize its activity, so the matter of finance wins over the matter of beliefs. However, the media and, in particular, journalism is quickly losing public credibility. In general, we are witnessing the undermining of classical journalistic creativity and the merging of this concept with other wider categories of public relations.
Highlights
The installation of new equip ment for the “RIK” (Investment Corporation of the Republic of Sakha, Yakutia) boiler house was completed on January 28 The “RIK” boiler house is ope rating normally
A booster pump were installed in the “RIK” boiler house, electrical equipment was completely replaced, boilers were restored A team of utility provider from the Nyurba branch of the State Unitary Enterprise “Housing and Communal Services of the Republic of Sakha (Yakutia)” is extending a new heating network to the building of “Sberbank” The post accident repair work continues
For what purpose was the modular boiler house connected to the networks, if it does not provide heat to the houses?
Summary
Рассмотрены проблемы реализации журналистских функций современными средствами массовой информации. Изучены новостные сообщения в социальнополитических региональных онлайн-СМИ и обнаружены случаи, когда классические функции журналистики были заменены функциями PR. Что журналистика теряет свою ценность, – отсутствие профессионалов, представляющих общественные интересы. Что большое количество публикаций основано на пресс-релизах бизнес-структур и госкорпораций, в новостной журналистике сложилась имитация профессиональной деятельности. Ключевые слова: функции журналистики, подмена функций журналистики, информационные сообщения, PR-функции, новостная журналистика, стилистический анализ журналистского текста. Новостная журналистика: практика подмены функций // Вестник Российского университета дружбы народов.
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