Abstract
*• Among all media which provide us with day-to-day news stories, news pictures have probably received least attention. • For example, in Journalism Quarterly's first six decades since its first issue published in 1924, there were only 63 articles devoted to subject of news photography.^ Only 2 1/2 percent of its content was related to visual dimension of communication research, indicating the inactivity ofcommunication educators and researchers toward special area of photographic communication.3 Yet news photographs have often been considered to have high attention value.* News pictures are deemed important because they stir a reader's interest to go through a story, or because they give readers a better understanding of that story. In M iller's words, news photos are among first items to catch reader's eyes and a good picture may even catch eye of a reader who doesn't read accompanying story.' Many studies have demonstrated news picture's essential influences upon readers. Swanson found that visual form (particularly photographs and photograph cutlines) with text is sole form that dominates relations with readership.' Woodburn's readership study showed that one three-column picture by itself will stop two-thirds of readers.' Tubergen and Mahsman reported that nature of a picture can influence attitudes toward photo subject.
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