Abstract
ABSTRACTThis study examines news coverage of an assault upon an interracial couple that happened in Taiwan in 2015. Using narrative analysis from a social identity perspective, the study notes that Taiwanese news media suppressed gender salience in their coverage of this incident to construct a favorable Taiwanese identity; nevertheless, this strategy was performed at the price of reducing the urgency to combat sexism at a societal level. International news media framed the same event as a case of both racism and sexism; however, racism was given different symbolic meanings by different media, with each international news press conceptualizing racism in a way that met its local audience’s identity needs. In addition, both Taiwanese and international news organizations employed several social identity strategies in their news coverage to negotiate desirable international relations. These findings reveal that news media function as agents of international communication in today’s age of globalization.
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