Abstract
Publication of news stories exposing government corruption has enjoyed an unprecedented growth in the People’s Republic of China over the last 15 years. This growth is tied to China’s market reform and news organisations’ response to reader demand for muckraking journalism. It is also encouraged by the conditional tolerance of a central government that sees such reports as an effective tool for promoting political legitimacy and stability by helping to rein in local government corruption and providing an outlet for public discontent. Chinese readers have embraced these stories and elevated the reporters and news organisations that publish them to celebrity status, even referring to them as “news crusaders”. It is not unusual for reporters from investigative journals to be literally swamped by hordes of people seeking their help to expose the story of an official who abused or deprived them of some right. But, the newfound success and expanding social authority of Chinese investigative reporting is already threatened. The new threat to investigative reporting comes from its own popularity and success. This paper uses Bill Kovach and Tom Rosenstiel’s (2001) analytical framework to examine Southern Weekend’s process of defining and pursuing its professional and journalistic identity.
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