Abstract
The New Zealand wool marketing system has aroused considerable criticism over the past decade. A number of wool industry studies by both industry and non-industry groups have recommended that significant changes to the marketing system should be effected. However, very little change has occurred over the decade, due principally to the political power of New Zealand woolgrowers who, in general, have been ill-informed about the implications of change. If reform is to be achieved in the future, greater attention to in depth studies of alternative marketing systems is required, together with a comprehensive programme for disseminating results.
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