“New Way of Working” at Siemens: internal social responsibility and positioning a firm as employer of choice

Abstract

Siemens, a successful international company, is investing great sums to deal with increased competition, reinforced cost pressure as well as the need for increasing efficiency in its business. The company developed and edited a sustainability program that connects business orientations, resources and management and the companies’ interest groups. Only with satisfied and motivated employees, Siemens is able to meet its corporate objectives more successfully within a rapidly changing business environment. For that reason, Siemens tries to achieve sustainable working conditions, whereby working culture and working environment play a paramount role. On this account, Siemens felt compelled to establish a changing working culture by developing a new project “Siemens Office – New way of working” in order to enhance employee satisfaction that will strengthen Siemens’ rank as an excellent employer. This case study is aimed to figure out how far the positioning as an employer of choice could be attributed to an enhanced attractiveness of Siemens as an employer that results from an increased satisfaction of employees due to the establishment of a mobile working environment. Keywords: corporate social responsibility, employer of choice, human resources management, mobile working, works council DIESER TEXT IST NUR AUF ENGLISCH VERFUGBAR. Bitte wechseln Sie die Sprachanzeige (rechts oben), um das PDF anzuzeigen.