New Trends In The Political Consciousness Of Russians In The Digitalization Context

Abstract

In this article, the authors address the problem of the formation of the political consciousness of the population at the present stage of the development of social relations. This stage marks the launch of a new electoral cycle in Russia, which begins with elections to the lower house of the Russian parliament, is accompanied by elections of regional and local elites and ends with the elections of the President of the Russian Federation. Researchers come to the conclusion that the emerging problems in the discrepancy between the ideas of the elites and society about basic political processes and phenomena such as “democracy”, “legitimacy”, as well as different assessments of requests for the communicative component of politics stem from several reasons. First, there was a difference in the positions taken by the declared subjects in the political process. Second, they choose different methods of shaping their political agenda. The article examines the methods of promoting information in the field of policy. It is concluded that the usual scheme of information flow from power structures as the main subject of political interactions to society as an object of influence is outdated. Power is no longer conceived of as a single subject of political influence. In the political process, other subjects also actively showed themselves: an individual, international associations, etc. It becomes a subject of study. The authors have formed a pool of problems that the formation of a new political consciousness is facing, as well as possible mechanisms for their solution.