Abstract

The purpose of this paper is to identify and analyse critically those of the new tendencies in decision making that are connected with an increased significance of intuition. Firstly, the notion of quasi-rationality, utilized in the Cognitive Continuum Theory, will be presented, following which there will be a discussion of the concept of non-rational thinking and its relevance in the decision making process. In the last part, this paper will describe what is called a model for ethical decision making which combines rational analysis with intuition. Lastly, some conclusions will be offered concerning future applications of intuition in decision making, and proposed directions for research

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