NEW TRENDS IN ORGANIZATIONAL LEADERSHIP – THE IMPACT OF LEADERS ON ORGANIZATIONAL CULTURE AND INNOVATION

Abstract

In the dynamically changing world of business, organizational leadership becomes a catalyst for success, shaping organizational culture and stimulating innovation in enterprises. Contemporary leaders, standing at the center of organizational transformation, influence business strategies, the lives of employees, and the company’s market image. Effective leadership requires adaptation to new technologies, managing diversity, and building innovative teams. The article analyzes various leadership theories, including trait, behavioral, situational, transformational, transactional, charismatic, servant, and relational theories, emphasizing their impact on organizational culture and employee motivation. Modern trends in leadership, such as authentic leadership, servant leadership, remote management, and sustainable business practices, respond to changing business and social demands. These trends affect management practices and organizational culture, promoting openness, trust, and collaboration. Leaders play a key role in shaping organizational culture and stimulating innovation, adapting to the changing trends and challenges of contemporary business.