Abstract
Sending a video by e-mail opens up a wide range of opportunities for the digital marketer, but at present there are several different methods by which a video clip can be sent. This paper considers the potential of video e-mail for electronic marketing, explains the various ways in which video clips can be sent by e-mail, assesses the current obstacles and hurdles to effective video clip distribution and describes the refinements being made that will improve the quality of and accessibility to video e-mail over time.
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