New Technology Acceptance Model Based on Innovation Characteristics with AHP–TOPSIS Approach

Abstract

In this study, a new technology acceptance model (TAM) based on the characteristics that are adapted from Innovation Diffusion Theory (IDT) with integrated multi-criteria decision-making (MCDM) method is developed in order to explain students’ acceptance of information system. New TAM is developed based on 650 students of a public university of Turkey. In the study, first, five innovation characteristics are prioritized with the Analytical Hierarchy Method (AHP) and independent variables of TAM are formed with the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) technique with using AHP results as the criteria weights. With the obtained results, explaining the intention to use by more than 50% shows that integrated TAM is an applicable and flexible model.