Abstract

The article describes the phenomenon of identity and its manifestations in a globalized world. It attempts to determine the features of the search for cultural archetypes in the context of the regional specifics of the world and Ukrainian realities in particular. The study emphasizes the deep role of culture in modern modernization processes. The main elements of transformational changes in Ukrainian society and the coordinates of the new socio-cultural reality are analyzed. The role and importance of the ruling class in carrying out socio-cultural transformations are especially emphasized. Future positive changes in the country are possible on the basis of a deep and systematic study of the peculiarities of its mental traditions. Issues of identity become decisive. Socio-cultural reality of Ukraine seems to be a mosaic combination of different elements of its own and world civilization systems. It is time to consistently and purposefully bring order and sequence to all spheres of society. A significant role in this is played by the political elite, which should become the one in its professional and moral characteristics. The transition to a mature democracy is possible only on the basis of culture and responsibility.

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