New quality productivity: an empirical study of service design as a new driving force for rural revitalization

Abstract

Globalization and technological advancements have increasingly become key drivers of economic and social progress. Service design, emphasizing user experience and interdisciplinary collaboration, significantly enhances service quality and user satisfaction. Recently, the comprehensive implementation of the rural revitalization strategy has made the effective application of service design in rural development a noteworthy research topic. This study uses Huangjinjing Village, Hunan Province as a case study to examine the sustainable impact of service design on rural revitalization, beginning with the inherent values and backgrounds of traditional villages. The objective is to devise innovative mechanisms for rural development, leveraging design to create sustainable and livable villages, thus advancing rural revitalization towards a new phase of scientific progress.