New product development: successful innovation in the marketplace

Abstract

* Foreword * Preface * Using This Book * Executive Summary * Part I: Find New Products * Chapter 1. Innovation: A Relentless Thrust * Three Levels of Innovative Vision * Product and Service Superiority * The Bowers Group: A Subsidiary of Spear and Jackson Plc. * Chapter 2. Making Innovations Happen * An Example: Terrofin Inc. * Genevac Limited * Part II: Moving On-Successful Developments * Chapter 3. Success * Success Factors * British Gas Services Ltd. * Chapter 4. Hitting the Ground Running * Quick Response * Siddall and Hilton Ltd. * Communications * Chapter 5. Ideas, Ideas, Ideas * Ideas from Within the Business * Ideas from Outside the Business * Strategic Alliances * Environmentally Friendly Products * Chapter 6. Product Development: Corporate Strategy * The Corporate Strategy: Targets * International Alliances * A Pharmaceutical Company: Lifelong * Part III: Centers of Excellence * Chapter 7. Centers of Excellence * A Center of Excellence in a Service Company: Insight Monitoring * Imperial Carpets: An Example of the Organization and Management of a Small, Growing Firm * Other Examples * Issues of Excellence * Developing Tools for the Twenty-First Century * Centers of Excellence: A Checklist * Chapter 8. Staffing: The Innovative Atmosphere * Preparing the Company * Recruitment * Appointment * Training * Ideas People * Staffing * Conclusion * G. R. Wright and Sons * Chapter 9. In-House or Contracting Out? * The Company B Strategy * A Company Led by Innovation * Chapter 10. Design * New Products: Technology-Design-Led * The Design Department * Customer-Led Innovation * Almec Design Services Ltd. * Chapter 11. Technical Research * The Research and Development Department * The Product Development Committee * Stimulation and Constraint * Key Issues * GQ Parachute Limited * Chapter 12. High Tech * The High-Tech Message * Government Intervention * The St. James's Place Group * Chapter 13. New Products by Branding: Basic Industries * Trees and Forest Management * Basic Industries * Cross-Industry Associations * Codemasters * Part IV: Where Do We Go From Here? * Chapter 14. Services * Accountancy and Law * Advertising and Publicity * The Hospitality and Tourism Industries * Changing Terms of Business * Services Always Important * Sheffield Chamber of Commerce and Industry * Chapter 15. Market Research * Chapter 16. Companies and Governments: The Hostility and the Emerging Consensus (Poor Mr. Gates) * Chapter 17. Failures * Risk * Chapter 18. Investing in New Product Development * In an Age of Obsolescence * The Investment Decisions * Strategic Alliances * Chapter 19. The Product Launch: Looking Ahead, Some Ethical Issues * The Product Launch * Ethical Issues * References * Index of Names * Index of Topics * Reference Notes Included