New Pattern and Countermeasures of Ecotourism Development in China

Abstract

Ecotourism is an effective carrier and an important starting point for the construction of ecological civilization, the best way and important way to build a resource-saving and environment-friendly society and develop a low-carbon economy. It is a strong support and important content for building a healthy and beautiful China and realizing the Chinese dream. Under the background of three pressures, correctly studying and judging the new pattern of China's ecotourism development can promote the tourism industry to develop better. This paper extends the concept of ecotourism from the perspective of the "five in one" big system, and defines ecotourism as a social activity that takes the Natural Ecotourism subsystem as the core content and includes six subsystems, namely, the economic ecotourism subsystem, the cultural ecotourism subsystem, the social ecotourism subsystem, the political ecotourism subsystem and the health ecosystem subsystem. It also analyzes the development trend of ecotourism from the perspective of eight major regions and cities, and puts forward policy suggestions such as doing a good job in unified planning of ecotourism, increasing publicity and education, constantly improving relevant laws and regulations of ecotourism, and increasing the ecological added value of ecotourism, focusing on the opportunities and challenges faced by ecotourism at present.