“NEW NORMAL” CONCEPTUAL APPROACH; AUGMENTED REALITY (AR) TOURISM IN TERENGGANU

Abstract

Consequently, governments around the globe have taken measures to ease the economic downturn in households and businesses activities to prolong survivability among public. In the longer run, this tourism industry will desperately need to adapt to a post-pandemic “new normal” to sustain the income of its tourism players and operators. An alternative in coping with the new normal is to migrate from the classical model to advanced or high-technology approaches. “High-Tech” devices or tools can play an important role toward the recovery of the turmoil of the tourism industry due to this pandemic. Under the new SOP to alleviate this c-19, health conscious and hygiene protocols, and as well as social distancing are likely to remain in place for a foreseeable future. Unavoidably, touchless services delivery and investments in digital technology could facilitate the industry recovery. The use of modern technology becoming a necessity of many destinations to stay competitive and attractive to the new norm of the tourism industry. A new form of technology that could be suitable to regaining the tourism industry is by using the concept of virtual and Augmented Reality (AR). The aim of this paper is to give an insight on the basic design of a mobile AR Tourism application for Terengganu state which designed to pique the attention of locals and visitors alike in Terengganu's tourism destinations. The accessibility of this application is not limited by space or time and can be accessible anywhere or at any time. Several interested places will be selected for AR Tourism research and practice. The AR Tourism application will be designed to serve a specific purpose for the user, while multi-language functionality, ease of use and the capability to personalize the application are among the main requirements that need to be considered in attracting tourists and encourage regular usage among tourism enthusiast.