New medium, old habits: Use of twitter during 2017 state legislative election campaign in India

Abstract

Politicians utilize media to urge the populace to vote and support them, particularly during elections. Communication has evolved significantly since the dawn of the Internet era, from social media to chat rooms and instant messaging. Social media has become a vital aspect of political communication during election campaigns during the previous two decades. During India's 2014 general election, all political parties and candidates made substantial use of social media to rally voters. Social media has emerged as a critical campaigning tool in India's electoral system. These new media platforms are expected to play a vital role in attracting voters, particularly the new generation of young adults.