New Media in Film Communication and Cultural Industry with happiness detection

Abstract

New media is the most important mode of modern communication, it is kind of affective computing for happiness detection. The Frankfurt School proposes "cultural industry", which means "cultural and creative industry", and is strongly promoted all over the world. With the progress of new media communication and the trend of globalization, the film industry has a high value and high investment efficiency ratio. Through the analysis of the China film "Hi, Mon" and the Taiwan film "Our Times" in the global box office. With the development of new media big data research, the intersection of new media and box office research, it is possible to learn the importance of the collective memory of society to the society after it is reproduced in the film, thus exploring the meaning of film and cultural communication in the cultural and creative industry.