Abstract
In this article is analyzed the phenomenon of propaganda in digital space in the context of political communication. Digital media or new media are much more accessible to the general public, providing access to various sources of information and entertainment. Due to these characteristics, the propaganda messages are launched from a new field, and for these reasons the propaganda strategies had been adjusted to the new technological-informational tendencies. The main similarities and differences between digital propaganda is evaluated through comparison with traditional media propaganda. Also, theoretical and conceptual aspects of the information society and the role of social networks in the dissemination of propaganda in the on-line environment are outlined.
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