New Intelligent Information Technology-Assisted Design Innovation Entrepreneurship Course Potential for User Experience Economy in China

Abstract

Currently, there are a number of experience economy and experience design research in China, but it is lack of user experience economy course for design innovation entrepreneurship education. Moreover, using new intelligent information technology has been more considered for business model innovation, and little attention is paid to the discussion of entrepreneurial process. Furthermore, carefully considered experience design is aiming for promising value proposition resulting in entrepreneurial success in experience economy. There is a need for considering new intelligent information technology for user experience design and economy to entrepreneurship education. Therefore, this paper is focused on exploring the potential aspects, such as a business model architecture and an entrepreneurial process model architecture in terms of design innovation and entrepreneurship, a new intelligent information technology approach architecture for entrepreneurship, and a experience design and economy approach architecture for design innovation entrepreneurship, which have been used for establishing a proposed new intelligent information technology-assisted design innovation entrepreneurship course framework for user experience economy. The proposed framework has a triangle structure with three interactive modules, namely, new intelligent information technology module, entrepreneurial module, and experience economy and design module, which contains all the above investigated aspects.