Abstract

Behavioral strategy has long been a central subject in organizational and strategy research. This panel symposium will highlight critical gaps in the behavioral strategy literature and propose future directions to advance our understanding for the human element in strategy. In particular, our distinguished group of panelists will discuss 1) intra-psychic mechanisms from the perspectives of cognitive and social psychology and neuroscience, 2) the situated and structural aspects of behavioral strategy in a multi-level context, 3) how firm strategists make decisions at the collective level and communicate with stakeholders, and 4) how to take advantage of soft data produced by intelligent systems (e.g. AI and social media) to augment human intelligence and enable smarter decision making.

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