Abstract

PurposeThe purpose of this paper is the foresight of new forms of intellectual activity in society.Design/methodology/approachThis research examines the ways of predicting the development of intellectual activity. To reveal the topic, the author uses semiotics and the method of building possible worlds. The author explores intellectual activity in terms of sign systems. From this angle, the logic of the narrative expresses the order of the organization of intellectual activity. This approach reveals the connections between images of possible worlds and decision-making methods.FindingsThe author conceptually outlines the forms of intellectual activity in a globalized society. A globalized society is a complex of political, economic, cultural and scientific ties that spread throughout the world. The foresight of new forms of intellectual activity allows conceptually sketching the practical use of proper decision-making methods. These methods involve the use of artificial machine intelligence, collective intelligence, etc. Forms of intellectual activity are related to the worldbuilding that cause the development of culture through the development of knowledge. The description of forms of intellectual activity shows a promising way of humanitarian research in a globalized society.Research limitations/implicationsThe research implies technological metaphors related to the history of culture and the role of intellectual activity in it.Practical implicationsThe author examines the practical possibilities of applying traditional humanities for the development of new forms of intellectual activity in a globalized society.Social implicationsIn the social space, exposing the effectiveness of traditional humanities helps to assess the consequences of using intellectual activity in practice.Originality/valueThe originality of this research is associated with the identification of links between the conceptual provisions of semiotics and the method for building possible worlds.

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