NEW FORMS OF ARTIST BIOGRAPHIES PRESENTATION AS INTELLECTUAL CHALLENGE: CLASSIFICATION PROBLEMS

Abstract

The article analyzes the dynamics of the forms of presentation of biographies of Ukrainian cultural icons. It has become evident in the Ukrainian cultural environment recently. It is noted that modern Ukrainian culture overcomes Soviet matrices and cliches of its key figures’ apprehension (such as Taras Shevchenko, Ivan Franko, Lesya Ukrainka). On the other hand,it tends to expand the boundaries and character ranks of its cultural pantheonsignificantly. This is important for the formation of a post-totalitarian Ukrainian identity; therefore,itrequires new scientific approaches, analytical work, systematizations and classifications. On the way of global revisions of the forms of presentation of nationally significant personal cultural experience, global transgressions of modern culture are important, which confidently moves from atomic facts and trends to systems and corpus texts presented as open and structured constructs with a complex system of internal connections. Formats of biographical worlds, dialogism, interactivity, multimedia and audience coverage are also importantfor modern presentationas it contributes to intensive artistic and marketing searches and the crystallization of intellectual potential into self-sufficient projects capable of organizing new force fields around themselves and generating new meanings.The author's classification of forms of presentation of biographies of cultural figures is suggested. It featuresnot only the trends in Ukrainian literature, but also in the related to it humanitarian segments of the present day. The latter include publishing, radio, cinema, Internet technologies, the sphere of cultural industries. Each point of the classification is illustrated by the facts of modern Ukrainian culture whichappeared, with rare exceptions, over the past three years. The classification demonstrates significant shifts in the development of new presentation formatsfrom biographical works created and published in traditional text booksand to digital world formats that are not universal, but specialist specific. The present-day culture generates interactive multimedia formats to meet the demands of the mass recipient.