Abstract
Editor's introduction 1. Eco and popular culture Norma Bouchard 2. Umberto Eco's semiotic theory Manuela Gieri and Cinzia Bianchi 3. Eco's scientific imagination Guy Raffa 4. From the rose to the flame: Eco's theory and fiction between the Middle Ages and Postmodernity Cristina Farronato 5. Umberto Eco's Middle Ages, and the historical novel Theresa Coletti 6. Umberto Eco and the tradition of the detective story Peter Bondanella 7. Eco's late semiotic thought: 'The Subject is in the Adverbs' Patrizia Violi 8. Double coding memorabilia in The Mysterious Flame of Queen Loana Rocco Capozzi 9. Eco and Joyce Michael Caesar 10. Eco on film Torunn Haaland.
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