Abstract
Abstract We are entering a new era in education: an era of communication, based on the information technologies (video, viewdata, cable and satellite); an era of new ways of learning, exploiting distance and open learning systems, interactive video and other new technologies; an era of new constituencies of learners‐‐those excluded from formal education and wishing to update their skills; an era of new markets and opportunities for designers and producers of learning materials, and a new era of visual literacy, in which teachers and producers have both challenges and responsibilities to face, in harvesting the fruits of the ‘video age’.
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