Abstract
Purpose – The intent of this paper is to discover whether practical examples of new forms of business enterprise are to be found in the real world and what the peculiarities of any such experiments are.Design/methodology/approach – The research conducted is of an eminently explorative nature. The research operations are fundamentally based on direct observation and use is also made of secondary sources – especially publications and the contributions of independent web‐based agencies.Findings – The number of companies that the research conducted made it possible to identify is not actually very high. Indeed, at present the list counts nine such firms. What should be underlined is that these are not enterprises that have decided to adopt a corporate social responsibility or corporate citizenship approach while still leaving their basic nature substantively unchanged. They are, rather, firms that can be termed “anomalous”, given that, in one way or another, they operate outside the conventional rules on the ...
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